• 2021.06.04
  • hakuba nagano
  • Japan business manager visa
  • Japan property
  • Japan Property Investment
  • Japan resort city

Investment target Hakuba will be next to Niseko, Hokkaido?

What is a ski resort in Japan?
A ski resort city or town in Japan means a place of enjoying snow sports like skiing and snowboarding. Typical places for ski resorts in Japan are Niseko, Furano, Rusutusu of Hokkaido, Hakuba of Nagano and Naeba of Niigata.


Those places also became known as investing destinations for foreign investors.
A lot of luxury villas and guest houses were purchased by foreigners as an investment target.
Niseko is definitely the bellwether of a resort city famous for investment targets from abroad. Furano and Rusutsu were following Niseko as the next destinations of foreign investment. Actually two places were successfully growing as intended.
For investors Furano and Rusutsu were fascinatingly developed and bargained.

Hakuba is where the Winter Olympics were held in 1998. It was crowded with Japanese skiers at that time, but the popularity faded some time due to the decline in the skiing population.
And again a turning point came, expansion of foreign tourists helped its prosperity, actually in 2019 the number of guests increased 69.6% y-o-y base. Following Hokkaido, Hakuba was likely to be similar to the ski resort popular with foreigners.

However, for all the above, prospects are diminished by COVID-19, as guests from abroad vigorously decrease and naturally foreign investors become not active.

Survival tactics of Hakuba
A ski resort is a place generally where you can enjoy skiing and snowboarding in winter.
But recently Hakuba has changed its image to an area where people can have fun all year round. For example, they promote to attract customers in green seasons like spring and summer.
Booming camping in Japanese may boost this promotion.
Under COVID-19 crisis, it is favored among Japanese people to go camping without equipment. It is called “Glamping”, which you are aware that it is a coined word with
glamorous and camping.
And also as a village policy, Hakuba set up the “ Zero Carbon City Declaration”.
So the measures to prevent global warming are the efforts of all villages.
The trend doesn’t show a clear result yet, but they anticipate revival after the corona pandemic.
Official site Hakubamura: https://www.vill.hakuba.lg.jp/English/index.html

Emigration from the city area increase
Another trend appeared in provincial cities like Hakuba, that is moving in from the city area. As remote working spreads over, people tend to live in local towns away from the city. Local real estate agents expect price increases again after the corona chaos.

I have been putting priority on the Tokyo Area as an investment target, however I should say it is worthy to turn our eyes into local areas other than Tokyo.
In fact, second-hand properties such as holiday apartments, resort condos and guest- houses remain in good condition.

Prospect of ski resort in Japan
As well as Hokkaido, Hakuba is looking forward to the return of tourists from abroad.
But as stated, Hakuba uniquely looks for survival, even if the situation is bad.

I suppose this might be an upfront investment opportunity.
To take this opportunity, you can move forward to apply for a Japanese visa.

Masaki Tanzawa
AER NEXT LLC.
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